Global
Design Partner for

We don’t position ourselves as a traditional agency. Instead, we are a focused design team led by Ashish, who brings over 10 years of hands-on experience as a designer. Ashish works directly with founders and organisations on both short-term and long-term engagements to help build meaningful, well-crafted products. This hands-on collaboration ensures strategic alignment, faster decision-making, and consistent quality throughout the project lifecycle. By working closely with an experienced designer rather than navigating a layered agency structure, clients avoid the common challenge of hiring a misaligned team and receiving outcomes that fall short of expectations.

We primarily do two things at Applin. First, we act as the founding design partner for founders who need to build their product from scratch. Second, we provide high-potential talent for established companies that need extra hands. Whether it’s an urgent product launch, a marketing sprint, or GTM assets, we step in so your internal team can stay focused on the big picture.

Specialist UX agencies are deeply focused on understanding user behaviour, decision-making patterns, and interaction flows. Their design choices are informed by factors such as cognitive load, risk perception, usability constraints, and task efficiency—making them especially effective in complex or high-stakes environments. Full-service agencies, in contrast, are built to offer a broader range of capabilities, including branding, marketing, campaigns, content, and overall digital execution. While this breadth can be valuable, it often results in less depth when addressing intricate usability challenges. At Applin, we operate where complexity is high—such as fintech and regulated products. Our focus is on reducing friction, mitigating risk, and improving clarity for users, rather than expanding service breadth for its own sake..

We offer flexible engagement models designed to fit different team structures, timelines, and business goals. Our primary mode of working is as a dedicated designer or design team, operating as a white-label partner. In this model, we work behind the scenes as an extension of your team, delivering high-quality, consistent design outcomes without the overhead of hiring in-house. In addition, we take on fixed-scope projects for SaaS companies, enterprises, and founders who need focused design support for specific initiatives—such as product launches, feature redesigns, or MVPs. We don’t believe in a one-size-fits-all approach. Whether you need long-term collaboration, short-term execution, or a hybrid setup, we remain flexible and work closely with you to define the engagement model that best supports your goals..

A strong UX portfolio goes beyond visuals and clearly communicates the reasoning behind design decisions. Look for well-defined problem statements, clear user context, and tangible outcomes that demonstrate how the design influenced user behaviour, trust, or overall performance..